Urban World

Chocolate Mania takes over Leicester Square

The colourful faces of chocolate M&M’s took over Leicester Square recently launching a gigantic store which sells clothes, kitchenware and bedding not forgetting chocolate!

Causing frenzy for chocolate lovers, guest appearances from X Factor stars Alexandra Burke and JLS along with London mayor Boris Johnson were greeted with delight as scores of chocoholics flocked from all over the Capital.

Speaking to URBANWORLD'S Osworld, singer Marvin Humes from JLS said: “We are literally kids in a candy shop. It’s just amazing. Kids will love it and adults as well.” The nutty shop is the first of its kind in Europe and is similar to stores in New York, Orlando and Las Vegas, which pull in more than 10million people a year. The £10million store features toys, games and attractions including a 1963 London double-decker bus and a Union Jack made of M&M’S. Visitors can also make their own M&Ms, watch people creating the sweet’s colour blends and have a photo with an M&Ms character.

A renowned M&Ms lover, Boris Johnson told URBANWORLD'S Osworld: “The M&M shop is sure to become one of the capital’s tastiest attractions.”

By JANELLE OSWALD